Kurious was founded in 2014 by Jochem Peeters and Rien Samson. Both were booking agents at the time and decided to join forces to build an independent boutique agency for electronic dance music. Over the years, the team grew, Kurious expanded into live music and in 2024 the sister brand Superform was launched to represent crossover dance and pop artists. Today, Kurious represents a diverse roster, not bound by genres, but driven by talent, creativity and ambition.

With a passionate team of music, festival and nightlife specialists, we primarily serve artists in the Benelux, while strong international partnerships extend our reach across Europe, the UK and Oceania. We excel at spotting opportunities, creating momentum for emerging talent and supporting established artists in their continuing growth.

We always aim for long-term, reliable partnerships with promoters, festivals and venues by connecting the right artists to the right stages and lineups.

Kurious stands for full-service A to Z professionalism: from bookings and advancing to administration, communication and long-term planning. We pride ourselves on giving artists and partners the best possible support at every step.